Photographed by legendary British photographer Nigel Shafran, the AW21 campaign is a whole-hearted celebration of Self-Portrait’s hometown of London. Starring Phoebe Dynevor, the country’s most exciting new face, the story is a coming together of British talents in this extraordinary time.


Signature pieces from the new collection are highlighted throughstriking silhouettes and vivid colours, an evolving wardrobe of modern classics that strike a perfect balance between form and adornment.

“I’m so often inspired by British sensibility and that effortless approach to British style. I felt we needed someone to bring this to life and I knew Phoebe would be the perfect woman to capture both the spirit of the moment, but also the attitude of the new collection and the values of the Self-Portrait brand.”

Han Chong, Creative Director and Founder, Self-Portrait

Showing Phoebe cocooned in the intimacy of home and out and about on the streets, a sense of renewal is in the air. A playful and optimistic energy brings the promise of a fresh outlook for the season ahead.

Designed for our way of life, with freedom and ease as an over-arching philosophy. This is elegance that will endure.

“Han's collections for Self-Portrait have always been an inspiration, I love the strong structures he creates from such delicate and stunning fabrics and this collection is a testament to his incredible work.”

Phoebe Dynevor