A Sense of Freedom

 The most iconic face of our time – Kate Moss - is photographed by British photographer Nigel Shafran for the first time, for our AW21 Pre-Collection campaign. Uniting two legendary British talents, this series of portraits is filled with a hopeful anticipation of our impending emergence back into the world.





EMBRACING LIFE

“ If you ask me who optimises the Self-Portrait spirit and woman, it is, and always has been, Kate Moss. Her enormous appetite for life and her infectious sense of fun are what characterise the women I think about when I’m designing my collections - there is this sense of freedom, of effortlessness, of embracing life. ”

 

HAN CHONG, CREATIVE DIRECTOR AND FOUNDER, SELF-PORTRAIT



GRACEFUL & EFFORTLESS

Shot on location in Gloucestershire, the playful pieces and effortless silhouettes in the collection were brought vividly to life by Kate Moss, in her first campaign for Self-Portrait.


THE MODERN WOMAN

“ What I love about Self-Portrait is their unique style and versatility which appeals to many different women. Han designs for the modern woman and I love his approach to the creative process. When they approached me to work together on this campaign I was excited - I really love the images we created together. ”


KATE MOSS




A COMPLETE JOY

“ Working with Kate was a complete joy - I haven’t laughed as much all year as I did on set! She is a complete professional and makes the designs feel so easy and so instinctive. It was an honour to partner with her, and a dream come true. ”

 

HAN CHONG, CREATIVE DIRECTOR AND FOUNDER, SELF-PORTRAIT