Born in California to Vietnamese parents, Nam’s mother started her off on the right skincare path by never letting her walk to school in the sun. Following a move to New York, she worked as a makeup artist in a strip club, before her big break in magazine editorials and celebrities like Kylie Jenner and Chrissy Teigen came calling.
Her greatest success came however with the realisation that people responded better to an iPhone photo “with a mess in my apartment”, than glossy images from a highly produced shoot. Since the first mesmerising swipe of highlighter, she’s amassed a following by sharing her top ticks to achieve glowing “dewy dumpling” skin directly with her audience. “The fact of the matter is,” she tells us “through all the stages in life, everybody wants to glow.”
WE JUST HAVE TO ACCEPT THAT LIFE IS A BIG TBD RIGHT NOW.
Taking care of our mental health and self-care is more important than ever. Skincare sales rose during quarantine because when people aren’t feeling too good, a little piece of luxury like a face mask or a massage tool can help. My engagement was higher than ever during this period, and the best performing content was of a vibrator I was sent! So many of my audience reached out to thank me for being funny and not too serious.
TAKE CARE OF YOUR SKIN, rather than covering the problem. I’m bigger on skincare than I am on makeup. It’s 2020, you don’t need to have a huge budget, instead of buying expensive foundation or concealer, spend the money on your skin first. When you feel good you project. I’m all for spiritual and inner beauty but there’s something to be said about when you’re glowing from the outside, you start to glow from the inside, when you look good you feel good.
FIRST STARTING OUT ON INSTAGRAM, I didn’t know how to use it as a marketing tool. The first time it really clicked, I did a video for Bobbi Brown - it was just a swipe of highlighter and then I got my formula. It’s oddly satisfying, it’s fun to look at, there’s a lot of product pay-off, and you emotionally and visually stimulate people – I think that’s how you captivate an audience. I used to take every single paycheck I could, but the moment I really felt I “made it”, was when I was able to start saying no, I don’t have to promote this thing I’m not excited about.