AN EVOLVED WAY OF DRESSING


“When I think of the self-portrait woman, I never just have one person in mind. For me, the joy of what I do comes from designing for women with different personalities, different attitudes, and different ways of living their lives.” 

HAN CHONG, CREATIVE DIRECTOR AND FOUNDER, SELF-PORTRAIT
 
The many sides of the self-portrait woman are revealed in a new series of images of Bella Hadid, previewing key looks from the Spring Summer 2022 collection. 
 
Captured by British photographer Harley Weir, the transformation reflects the journey from self-searching to self-determination. 

“This collection is a love letter to the self-portrait woman - one who is free to face the world, feel like herself and have fun again.”
HAN CHONG
 
After what feels like a lifetime spent indoors, the collection is defined by contemporary needs - strong, feminine styles that are soft and relaxed at the same time. 
 
New shapes in pastels and strong colour tones are designed to be worn effortlessly, embracing the free-spirited and relaxed ease of a new modern way of dressing.

The story will continue with the Spring Summer 2022 campaign starring Bella Hadid and captured by Harley Weir which will be released in full alongside the collection’s launch in January 2022.

The team
Creative Director: Han Chong
Art Director: Lina Kutsovskaya
Photographer: Harley Weir
Stylist: Haley Wollens
Hair: Jawara Wauchope
Make-up: Sam Visser