Photographed by legendary British photographer Nigel Shafran, the AW21 campaign is a whole-hearted celebration of Self-Portrait’s hometown of London. Starring Phoebe Dynevor, the country’s most exciting new face, the story is a coming together of British talents in this extraordinary time.


Signature pieces from the new collection are highlighted through striking silhouettes and vivid colours, an evolving wardrobe of modern classics that strike a perfect balance between form and adornment.

“I’m so often inspired by British sensibility and that effortless approach to British style. I felt we needed someone to bring this to life and I knew Phoebe would be the perfect woman to capture both the spirit of the moment, but also the attitude of the new collection and the values of the Self-Portrait brand.”

Han Chong, Creative Director and Founder, Self-Portrait

Showing Phoebe cocooned in the intimacy of home and out and about on the streets, a sense of renewal is in the air. A playful and optimistic energy brings the promise of a fresh outlook for the season ahead.

Designed for our way of life, with freedom and ease as an over-arching philosophy. This is elegance that will endure.

“Han's collections for Self-Portrait have always been an inspiration, I love the strong structures he creates from such delicate and stunning fabrics and this collection is a testament to his incredible work.”

Phoebe Dynevor